P&L Dashboard

Profit & Loss · TikTok × Shopee

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Total GMV

Rp 13.985.946.253

Runrate: Rp 19.979.923.219

Total NMV

Rp 8.030.707.395

Runrate: Rp 11.472.439.136

Net Revenue

Rp 7.148.101.685

Runrate: Rp 10.211.573.836

Total Ads

Rp 430.560.804

Contribution Margin

Rp 6.717.540.881

CM% 83.6%

TikTok Shop P&L

2026-06-01 – 2026-06-21

NET 54.2%
GMV Rp 8.999.258.000
(-) Cancel
14.6% Rp 1.311.218.100
(-) Return
0.1% Rp 6.898.000
(-) Discount Rp 2.440.005.289
(-) Voucher
✏️ Manual Rp 2.114.000
NMV Rp 5.239.022.611
Platform & Shipping Rp 301.177.251
Affiliate Fee Rp 61.789.148
Total Fee MP Rp 362.966.399
Net Revenue Rp 4.876.056.212
Ads Cost
✏️ 5.7% NMV Rp 298.829.576
ROAS 16.32×
Contribution Margin Net Revenue - Ads Cost
Rp 4.577.226.636 Margin 87.37%

Shopee P&L

2026-06-01 – 2026-06-21

NET 45.6%
GMV Rp 4.986.688.253
(-) Cancel
15.6% Rp 779.794.594
(-) Return
0.1% Rp 3.870.000
(-) Discount Rp 1.339.088.699
(-) Voucher Rp 72.250.176
NMV Rp 2.791.684.784
Platform & Shipping Rp 445.174.490
Affiliate Fee Rp 74.464.821
Total Fee MP Rp 519.639.311
Net Revenue Rp 2.272.045.473
Ads Cost
✏️ 4.7% NMV Rp 131.731.228
ROAS 17.25×
Contribution Margin Net Revenue - Ads Cost
Rp 2.140.314.245 Margin 76.67%

Full P&L Comparison Table

All Metrics Side-by-Side

2026-06-01 – 2026-06-21
Metric TikTok Shopee Combined Notes
GMV Rp 8.999.258.000 Rp 4.986.688.253 Rp 13.985.946.253 All rows, no status filter
Cancel (Rp) 14.6% Rp 1.311.218.100 15.6% Rp 779.794.594 Rp 2.091.012.694 TT: col D=Cancel | SP: Batal/Belum Dibayar
Return (Rp) 0.1% Rp 6.898.000 0.1% Rp 3.870.000 Rp 10.768.000 TT: col D=Return/Refund | SP: col Q×T
DISC Rp 2.440.005.289 Rp 1.339.088.699 Rp 3.779.093.988 Seller discount
VOUCHER ✏️ Rp 2.114.000 Rp 72.250.176 Rp 74.364.176 TT: manual input | SP: col AB
NMV Rp 5.239.022.611 Rp 2.791.684.784 Rp 8.030.707.395 GMV - Cancel - Return - DISC - VOUCHER
Affiliate Fee Rp 61.789.148 Rp 74.464.821 Rp 136.253.969 TT: col AD+AE+AF | SP: Biaya Komisi AMS
Platform Fee Rp 301.177.251 Rp 519.639.311 Rp 820.816.562 TT: FEE MP | SP: Total 7 fee cols
NET REVENUE 54.2% Rp 4.876.056.212 45.6% Rp 2.272.045.473 Rp 7.148.101.685 NMV - Fees
Ads Cost ✏️ Rp 298.829.576 ✏️ Rp 131.731.228 Rp 430.560.804 Manual input harian
Ads % of NMV 5.7% — 4.7% — —
ROAS 16.32× — 17.25× — — GMV / Ads Cost
CM (Rp) 0.9% Rp 4.577.226.636 94.2% Rp 2.140.314.245 Rp 6.717.540.881 Net Revenue - Ads Cost

Traffic & Conversion Rate

Visitors vs Orders Performance

TikTok Shop

Traffic (Toko) 2,654,438
Total Pesanan 50,757
Konversi 1.91%

Shopee

Traffic (Pengunjung) 745,619
Total Pesanan 26,033
Konversi 3.49%

Aggregate (Total)

Total Traffic 3,400,057
Total Pesanan 76,790
Avg. Konversi 2.26%

Catatan: Data ditarik dari table upload Traffic Shopee (Column F) dan Traffic Tiktok (Column H).

Daily GMV Trend